WhatIfBy

Pricing

Start free. Upgrade when needed.

Choose monthly credits based on how often you want to generate and compare UI concept directions.

Free

A monthly trial allowance for public concept generation.

$0/ month
5 credits each month
  • 5 credits per month
  • 1 variant per project
  • Public projects
  • Download images

Starter

For creators exploring concepts every week.

$19/ month
150 credits each month
  • 150 credits per month
  • 1 variant per project
  • Private projects
  • Download images
  • Support available
Most flexible

Pro

For builders generating product directions regularly.

$39/ month
350 credits each month
  • 350 credits per month
  • Up to 4 variants per project
  • Private projects
  • Download images
  • Priority support

Studio

For heavier creative exploration and frequent iteration.

$79/ month
900 credits each month
  • 900 credits per month
  • Up to 4 variants per project
  • Private projects
  • Download images
  • Priority support
  • Dedicated account manager

How credits and privacy work

  • Free projects are public.
  • Paid projects are private.
  • Top-up credits are available for active paid subscribers.
  • Failed variants are not charged credits.