Provide the input
Enter the product or category, choose who it should feel built by, and add any screen or flow details.
Generate visual UI concepts from what-if prompts
Combine a product idea with a design-language reference and get polished concept directions for apps, dashboards, landing pages, and flows.
What ifCRMwas built byNetflix
From input to usable concept
A simple workflow for turning a rough idea into something visual.
Generate concepts
Get polished visual directions with realistic UI structure, content, and style translation.
Download or share
Save the project, download the generated image, remix the direction, or publish it when you want to share.
What if...
Product or categoryCRM
Built byNetflix
What ifCRMwas built byNetflix
Start with “What if ___ was built by ___?”
Fill in the product or category, then add who it should feel built by. For example: “What if a CRM was built by Netflix?”
Create a conceptAdd useful context
Tell WhatIfBy what screen, audience, flow, or must-have details should guide the concept.
Start freeCustom instructions
Screen
Onboarding flow for first-time teams.
Style
Clean, focused, easy to scan.
Generated concept
Review the result, remix the direction, or share it when ready.
ReviewRemixShare
Review, remix, and share
Save generated projects, inspect variants, remix a direction, or publish a concept to Explore when you want to share it.
Explore public conceptsPricing
Start free. Upgrade when needed.
Free
A monthly trial allowance for public concept generation.
$0/ month
5 credits each month
- 5 credits per month
- 1 variant per project
- Public projects
- Download images
Starter
For creators exploring concepts every week.
$19/ month
150 credits each month
- 150 credits per month
- 1 variant per project
- Private projects
- Download images
- Support available
Most flexible
Pro
For builders generating product directions regularly.
$39/ month
350 credits each month
- 350 credits per month
- Up to 4 variants per project
- Private projects
- Download images
- Priority support
Studio
For heavier creative exploration and frequent iteration.
$79/ month
900 credits each month
- 900 credits per month
- Up to 4 variants per project
- Private projects
- Download images
- Priority support
- Dedicated account manager